AT&T ‘Beat As One’ Campaign

Concert signage & digital campaign graphics, 2017

AT&T THANKS is an appreciation program where customers can get free movie tickets, exclusive access to entertainment, upgraded service, and 2-for-1 offers just for being a customer.

I helped pitch & design an AT&T THANKS + Live Nation partner campaign. THANKS’ regular brand photography feels out of place at a concert venue, so this campaign took a more abstract approach, focusing on the “beat as one” feeling of being at a concert. Using an energetic triangle pattern (our take on the brand’s “dynamic line” asset), we created large panels of eye-catching blue pattern with copy localized for concert venues in California, Georgia, and Texas.

In addition, I wireframed & art directed the production of a programmatic animation.