AT&T THANKS rebrand

Rebrand & marketing campaigns/brainstorming, 2017

AT&T THANKS is an appreciation program where customers can get free movie tickets, exclusive access to entertainment, upgraded service, and 2-for-1 offers just for being a customer.

As part of the small go-to-market team, I helped rebrand AT&T THANKS. The brand system uses simple typography, dark backgrounds paired with contrasting photography, and subtle use of the “dynamic line” (blue border with animated light treatment) to create a “premium” look, reminiscent of HBO, a recent acquisition of AT&T. Photography was a major element of the brand; the photos selected emphasize all-inclusive, in-the-moment moments of appreciation.

In addition to a handful of fast-paced marketing pitches for AT&T programs, ads, and marketing objectives, I worked on the Beat as One campaign, the first application of the new brand.