Fairway Facebook test

Social campaign, 2016

Fairway Solitaire is a popular free-to-play game by Big Fish Games.

Fairway Solitaire wanted to know if broadcasting its social media channels had a positive impact on players. To test it, I created this set of pop-up interstitials, creatively tying in art from past campaigns (created by Jeff Willis, David Stevenson, and Sandie Chun). These messages were released to a segment of users over the course of 4 weeks. It tested very positively – new Fairway users who received the messages were significantly more likely to keep playing Fairway and engage with Fairway’s social posts.