United by Pizza Branding

Restaurant brand concept, 2018

United by Pizza is a Seattle pizza restaurant that caters to the growing population of people with dietary restrictions.

Pizza is blamed for problems like obesity & diabetes, so in the logo I turned pizza into a character who helps to lead the solution.

Diet is a topic that can be difficult to discuss, so I wanted the overall feeling of United by Pizza to be approachable – a place you could bring a friend or a date. Because the menu ranges from affordable dishes to a little pricey, I used dark grey to give the brand a touch of upscale class. I balanced the casual feel of sketchy, hand-drawn art with bold sans-serif typography, and a vintage-modern color palette to create an elegant but light-hearted aesthetic.