App screens & digital assets for Big Fish Games

Big Fish Games is the largest producer of casual games in the world. In addition to working with third-party creators, they also create their own games (including Fairway Solitaire, Fairway Blast, Cascade, and Dungeon Boss) at their in-house studio.

Gumballs app screens A/B testing, Cascade app screens

In preparation for the launch of a new game, it was unclear which aspects of the game resonated most strongly with casual game players. To help inform our advertisements, I created multiple sets of app screens to test whether players were more intrigued by a game with a hero-villain story, a game centered upon collecting, or the unique style of gameplay.

I created two sets of screens while working on Cascade. The first set of screens was intended to be an honest, straight-forward look at what to expect from Cascade (and during the winter, I switched the backgrounds to Cascade’s snowier imagery for a change of scenery). After a few months of use, I created a new set of screens that showcase the gameplay in more of an exciting & delightful (but less like the game) wrapper.

Digital assets

Big Fish’s games are constantly celebrating holidays, new updates, and the players themselves, so I helped to plan & design for dozens of unique campaigns, promotions, and cross-promotions. I use a combination of art from game artists, stock sites, and my own illustrations. With the exception of the artwork, I created all parts of the pieces shown, including the creation of email templates and occasional copywriting.