Fredily

Icons & illustrations, 2013

Fredily is a club and event management website with a vision to simplify event registrations and showcase upcoming participatory events.

Fredily needed to group & differentiate categories of outdoor activities on their website. I created a set of easily recognizable icons and a color scheme that could be placed onto a map, used for graphics on the site, and repurposed into Fredily infographics. Additionally, I created explanatory infographics to explain Fredily’s service highlights. The finished icons and color palette were used to create a background for the website.