Metric Seattle

Event Concept, 2008

Metric Seattle is an event concept created for a UW class project. Our group of four determined we wanted to use design to educate United States citizens about the ease of using the metric system.

Metric is a world standard that the US doesn’t use, so we thought instead of making one giant shift, that the best way to start would be to spur rogue metric use one city at a time. Using clever copy and freebie stickers for those willing to sign the Metrication Pledge, we created a campaign teaches and encourages free-use of the Metric system.

The tagline for this hypothetical event was “Metric Seattle: It’s 10 times as awesome!”